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Nudge

By: Mark Egan (Author)

1 in stock

Ksh 4,800.00

Format: Hardback or Cased Book

ISBN-13: 9781912303670

Publisher: Macat International Limited

Publication Date: Jul 15th, 2017

Weight: 202 grams

Dimension: 13.70 x 20.80 x 1.20 cms

Category: PSYCHOLOGY

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Do people always act rationally and in their own best interests? Thaler and Sunstein do not believe so. They are convinced that psychological factors often stop people from making the best decisions.

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