Odd Ones In : The power of cognitive diversity – how opening your mind to people who see and think differently will change the world

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outcomes, better business and (really) change the world. Jeremy Brown has built a successful business that harnesses cognitive diversity at scale to help leaders, innovators and teams see things differently and think differently. His company, The Sense Network, is a unique source of divergent perspectives and home to 5,000+ creators from over 1,000 cities worldwide. Working as one team, Jeremy and his team applies creative intelligence to expand minds, understand future customer needs, identify growth opportunities, reframe brands, disrupt categories, ideate, iterate, validate and deliver breakthrough innovation. Jeremy understands the future because he already lives there with the people who create it. In this book, readers are invited to join his team of revolutionary creators, outliers, misfits and rebels to better understand the future and develop breakthrough strategies for your business. AUTHOR: Jeremy Brown is CEO and Founder of Sense Worldwide, which works with major companies (including Nike, PepsiCo, Sonos, GE, Chanel) to help them to be more innovative. He is based in London.