Ogilvy on Advertising
by
David Ogilvy
Book Details
Format
Paperback / Softback
ISBN-10
1853756156
ISBN-13
9781853756153
Publisher
Headline Publishing Group
Imprint
Headline Welbeck Non-Fiction
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 1st, 2007
Print length
224 Pages
Weight
628 grams
Dimensions
24.10 x 18.40 x 1.60 cms
Product Classification:
Advertising
Ksh 3,050.00
Werezi Extended Catalogue
Delivery in 14 days
44 copies in stock
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Quality
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Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Get Ogilvy on Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Headline Publishing Group and it has pages.
