Olympic Ceremonialism and the Performance of National Character : From London 2012 to Rio 2016

This book examines the London 2012 opening and closing ceremonies and the handover to Rio 2016 as articulations of national and cosmopolitan belonging. The ceremonial performances supported imaginative travel and created a tornadóros: an ideal form of 'human' that manipulates audiovisual narratives of culture and identity for global audiences.

In recent decades ceremonies stood in Olympiads as both vehicles of cultural values and shows embracing the banal and the everyday. But how much do we understand them as forms of public art? This book examines the London 2012 opening and closing ceremonies and the handover event to Rio for the 2016 Olympics as articulations of national and cosmopolitan belonging. It is argued that embodied and projected performances of Britishness and Brazilianness embraced both artistic styles and the contemporary digital turn, refinement and banality. Combinations of art and technology reflected a vision of humanity in motion complying with the Olympic values of fairness, beauty and embodied well-being. The three ceremonial performances supported imaginative travel on stage, on big screens and in musical genres. This travel, at once mediated, embodied and experiential, created an ideal form of ''human'': a tornadóros. A creative worker and a tourist, the tornadóros manipulates audio-visual narratives of culture and identity for global Olympic audiences. Spanning Sociology, Sports Studies, Culture and Media Studies, Performance Studies and Tourism Studies, this is a highly interdisciplinary and original perspective on the Olympics.