Olympic Women and the Media : International Perspectives

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

Acknowledgements Notes on Contributors Introduction; P.Markula Reading Media Texts in Women''s Sport: Critical Discourse Analysis and Foucauldian Discourse Analysis; J.Liao & P.Markula Opening up the Gendered Gaze: Sport Media Representations of Women, National Identity and Racialized Gaze in Canada; M.MacNeill From ''Iron Girl'' to ''Sexy Goddess'': An Analysis of the Chinese Media; P.Wu ''Acceptable Bodies'': Deconstructing the Finnish Media Coverage of the 2004 Olympic Games; P.Markula Double Trouble: Kelly Holmes, Intersectionality and Unstable Narratives of Olympic Heroism in the British Media; L.Hills & E.Kennedy Different Shades of Orange?: Media Representations of Dutch Women Medallists; A.Elling & R.Luijt Winning Space in Sport: The Olympics in the New Zealand Sports Media; T.Bruce Heroes, Sisters and Beauties: Korean Printed Media Representation of Sport Women in the 2004 Olympics; E.Koh An Analysis of AmayaValdemoro''s Portrayal in a Spanish Newspaper During Athens 2004; M.Martin The Media as an Authorizing Practice of Femininity: Swiss Newspaper Coverage of Karin Thürig''s Bronze Medal Performance in Road Cycling; N.Barker-Ruchti Reproducing Olympic Authenticity: Representations of 2004 ''Olympic Portraits of U.S. Athletes to Watch''; N.Spencer