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Omni-Channel Retail and the Supply Chain

By: Paul Myerson (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Hardback or Cased Book

ISBN-13: 9780367641979

Publisher: Taylor & Francis Ltd

Publication Date: Nov 26th, 2020

Weight: 540 grams

Dimension: 15.80 x 23.60 x 2.30 cms

Category: ECONOMICS

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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

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