Omnichannel Retail : How to Build Winning Stores in a Digital World
2 Revised edition
Book Details
Format
Hardback or Cased Book
ISBN-10
139861274X
ISBN-13
9781398612747
Edition
2 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 3rd, 2023
Print length
256 Pages
Weight
256 grams
Dimensions
46.70 x 15.60 x 1.70 cms
Product Classification:
Business strategySales & marketingRetail sector
Ksh 14,750.00
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The retail world is now more competitive than ever and to succeed, businesses must embrace an omnichannel approach. Understand how to harness the power of the digital customer connection to provide personalized and value-driving customer experiences in this extensively updated new edition.
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