On Becoming a Consumer
by
James McNeal
Book Details
Format
Hardback or Cased Book
ISBN-10
075068335X
ISBN-13
9780750683357
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 24th, 2007
Print length
428 Pages
Weight
828 grams
Dimensions
23.20 x 16.10 x 3.10 cms
Product Classification:
Age groups: childrenSales & marketing
Ksh 12,800.00
Re-Printing
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Quality
Fast
Demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. This book shows consumer behavior being responsible for body and mind development is new thinking. It focuses on the 'process' of how young children become consumers.
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.
Get On Becoming a Consumer by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
