On Message : Television Advertising by the Presidential Candidates in Election 2008
by
E. D. Dover
Book Details
Format
Hardback or Cased Book
ISBN-10
0739147900
ISBN-13
9780739147900
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 2010
Print length
278 Pages
Weight
556 grams
Dimensions
16.00 x 23.70 x 2.40 cms
Product Classification:
Media studiesMedia studiesElections & referendaElections and referenda / suffrage
Ksh 21,300.00
Manufactured on Demand
0 in stock
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Quality
Fast
This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.
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