On Message : Television Advertising by the Presidential Candidates in Election 2008

Name: On Message
Brand: Bloomsbury Publishing Plc
SKU: 9780739147900
Price: 21300 KES
Availability: OutOfStock
ISBN: 9780739147900

by E. D. Dover

Book Details

Format Hardback

ISBN-10 0739147900

ISBN-13 9780739147900

Publisher Bloomsbury Publishing Plc

Imprint Lexington Books

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 28th, 2010

Print length 278 Pages

Weight 556 grams

Dimensions 16.00 x 23.70 x 2.40 cms

Product Classification: Media studies Media studies Elections & referenda Elections and referenda / suffrage

KSh 21,300.00

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This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.

Get On Message by E. D. Dover at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has 278 pages.