On Message : Communicating the Campaign
Book Details
Format
Paperback / Softback
ISBN-10
0761960740
ISBN-13
9780761960744
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 26th, 1999
Print length
224 Pages
Weight
370 grams
Product Classification:
Media studiesPolitical science & theoryElections & referenda
Ksh 11,000.00
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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns.
To what extent are the techniques ofcampaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
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