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On the Origin of Products

By: Arthur O. Eger (Author) , Huub Ehlhardt (Author)

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Ksh 7,900.00

Format: Paperback or Softback

ISBN-13: 9781316638187

Publisher: Cambridge University Press

Publication Date: Feb 15th, 2018

Weight: 688 grams

Dimension: 18.00 x 25.30 x 1.50 cms

Category: Product design

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Explains the origin of new types of products in evolutionary terms. The authors describe the relevant literature and case studies to place their theory in context, and use their theory to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.

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