One Up : Creativity, Competition, and the Global Business of Video Games
Book Details
Format
Hardback or Cased Book
ISBN-10
0231197527
ISBN-13
9780231197526
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 6th, 2020
Print length
296 Pages
Weight
618 grams
Dimensions
16.10 x 23.60 x 2.60 cms
Product Classification:
Business strategyOrganizational theory & behaviourMedia, information & communication industries
Ksh 4,500.00
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One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.
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