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Online Consumer Psychology

By: Curtis P. Haugtvedt (Author) , Karen A. Machleit (Author) , Richard Yalch (Author)

Manufacture on Demand

Ksh 40,800.00

Format: Hardback or Cased Book

ISBN-13: 9780805851540

Publisher: Taylor & Francis Inc

Publication Date: Jan 13th, 2005

Weight: 946 grams

Dimension: 23.80 x 16.10 x 3.40 cms

Category: Market research

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This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

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