Online Intermediaries for Co-Creation : An Explorative Study in Healthcare
Softcover reprint of the original 1st ed. 2018
Book Details
Format
Paperback / Softback
Book Series
Progress in IS
ISBN-10
331984573X
ISBN-13
9783319845739
Edition
Softcover reprint of the original 1st ed. 2018
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 11th, 2018
Print length
224 Pages
Ksh 16,200.00
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Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.
This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.
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