Online journalism : Copywriting and conception for the internet. A handbook for training and practice
1st ed. 2022
Book Details
Format
Paperback / Softback
ISBN-10
3658357304
ISBN-13
9783658357306
Edition
1st ed. 2022
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 12th, 2022
Print length
191 Pages
Weight
280 grams
Dimensions
14.80 x 20.90 x 2.30 cms
Product Classification:
Media studiesPress & journalism
Ksh 9,900.00
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How do you ensure that your content is found (search engine optimization)?This book is a translation of an original German 5th edition Online-Journalismus by Gabriele Hooffacker, published by Springer VS, imprint of Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020.
The handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media web offering? How do you ensure that your content is found (search engine optimization)?
This book is a translation of an original German 5th edition Online-Journalismus by Gabriele Hooffacker, published by Springer VS, imprint of Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Get Online journalism by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer and it has pages.
