Online Marketing to Investors : How to Develop Effective Investor Relations
Book Details
Format
Paperback / Softback
ISBN-10
1631571400
ISBN-13
9781631571404
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 30th, 2015
Print length
75 Pages
Weight
188 grams
Dimensions
15.30 x 22.80 x 1.00 cms
Product Classification:
Investment & securities
Ksh 3,250.00
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0 in stock
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Quality
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Examines the reasons for the very limited use of online technologies in corporate communications with investors and the sparse academic literature relating to online investor relations. The book then describes ways in which digital mechanisms can build transparent, mutually-beneficial and lasting relationships with investors.
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