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Online Place Branding

By: Phoenix Lam (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367000349

Publisher: Taylor & Francis Ltd

Publication Date: Dec 29th, 2020

Weight: 454 grams

Dimension: 16.00 x 24.20 x 1.90 cms

Category: LINGUISTICS

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Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

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