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Online Place Branding

By: Phoenix Lam (Author)

Manufacture on Demand

Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367695798

Publisher: Taylor & Francis Ltd

Publication Date: Jun 30th, 2022

Weight: 318 grams

Dimension: 15.40 x 23.30 x 1.50 cms

Category: LINGUISTICS

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Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

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