Open Innovation : The New Imperative for Creating and Profiting from Technology
First Trade Paper Edition
Book Details
Format
Hardback or Cased Book
ISBN-10
1578518377
ISBN-13
9781578518371
Edition
First Trade Paper Edition
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 1st, 2003
Print length
227 Pages
Weight
587 grams
Dimensions
24.00 x 16.60 x 2.60 cms
Product Classification:
Business strategyResearch & development management
Ksh 5,400.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Shows how companies can use their business model to identify an enlightened role for R&D in a world of abundant information, manage and access intellectual property, advance their current business, and grow their future business. This book shows how open innovation can unlock the latent economic value in a company's ideas and technologies.
In today''s information-rich environment, companies can no longer afford to rely entirely on their own ideas to advance their business, nor can they restrict their innovations to a single path to market. As a result, says Harvard Business School Professor Henry W. Chesbrough, the traditional model for innovationwhich has been largely internally focused, closed off from outside ideas and technologiesis becoming obsolete. Emerging in its place is a new paradigm, "open innovation," which strategically leverages internal and external sources of ideas and takes them to market through multiple paths. This path-breaking analysis is based on extensive field research, academic study, and the author''s own longtime experience working in Silicon Valley. Through rich descriptions of the innovation processes of Xerox, IBM, Lucent, Intel, Merck, and Millennium, and the many spin-offs that have emerged from these firms, Open Innovation shows how a company can use its business model to identify a more enlightened role for R&D in a world of abundant information, better manage and access intellectual property, advance its current business, and grow its future business. Arguing that companies in all industries must transform the way they commercialize knowledge, Chesbrough convincingly shows how open innovation can unlock the latent economic value in a company''s ideas and technologies.
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