Open Innovation Essentials for Small and Medium Enterprises : A Guide to Help Entrepreneurs in Adopting the Open Innovation Paradigm in Their Business
Book Details
Format
Paperback / Softback
ISBN-10
1631572423
ISBN-13
9781631572425
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2016
Print length
168 Pages
Weight
245 grams
Dimensions
22.80 x 15.20 x 0.90 cms
Product Classification:
Entrepreneurship
Ksh 3,350.00
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Small and Medium Enterprises (SMEs) have to approach open innovation differently than large companies. This practical guide on open innovation is expressly for entrepreneurs and managers in SMEs. The authors provide strategies, techniques, and ‘tricks of the trade’ enabling SMEs to practice open innovation systems profitability.
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