Operations Management in the Travel Industry
Book Details
Format
Hardback or Cased Book
ISBN-10
1780646100
ISBN-13
9781780646107
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 26th, 2016
Print length
376 Pages
Weight
1,260 grams
Dimensions
27.00 x 19.70 x 3.30 cms
Product Classification:
Management & management techniquesTourism industry
Ksh 20,350.00
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Covering the applied managerial perspective of the travel industry, this book teaches effective skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses trends such as sustainability and includes a revised structure and international case studies.
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
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