Optichannel Retail. Beyond the Digital Hysteria : Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer
Book Details
Format
Paperback / Softback
ISBN-10
9401459509
ISBN-13
9789401459501
Publisher
Lannoo Publishers
Imprint
Lannoo Publishers
Country of Manufacture
BE
Country of Publication
GB
Publication Date
Apr 24th, 2019
Print length
326 Pages
Weight
758 grams
Dimensions
34.80 x 27.20 x 2.50 cms
Product Classification:
Sales & marketing management
Ksh 5,400.00
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This book offers a realistic view of the retail sector of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.
The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.
Get Optichannel Retail. Beyond the Digital Hysteria by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Lannoo Publishers and it has pages.
