Optimal Investment And Marketing Strategies
Book Details
Format
Hardback or Cased Book
Book Series
Systems Research Series
ISBN-10
9814383260
ISBN-13
9789814383264
Publisher
World Scientific Publishing Co Pte Ltd
Imprint
World Scientific Publishing Co Pte Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 27th, 2012
Print length
88 Pages
Weight
290 grams
Dimensions
15.70 x 23.00 x 1.20 cms
Product Classification:
Business innovationSales & marketing managementBusiness mathematics & systems
Ksh 12,800.00
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Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns.
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