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Optimally Irrational
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Optimally Irrational : The Good Reasons We Behave the Way We Do

Book Details

Format Paperback / Softback
ISBN-10 1009209205
ISBN-13 9781009209205
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 3rd, 2022
Print length 325 Pages
Weight 464 grams
Dimensions 15.20 x 22.80 x 2.20 cms
Product Classification: Microeconomics
Ksh 5,500.00
Manufactured on Demand 0 in stock

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Why do people behave the way they do? Far from seeming reasonable, behavioural scientists have shown that our behaviours often appear irrational. This book shows that behind the many puzzling aspects of human behaviour, are practical reasonings which make us better at navigating the real world.

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