Optimum Type – Custom Typography Design and Application : Custom Typography Design and Application
Book Details
Format
Hardback
ISBN-10
8417656243
ISBN-13
9788417656249
Publisher
Hoaki
Imprint
Hoaki
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Jul 2nd, 2020
Print length
240 Pages
Weight
1,420 grams
Dimensions
21.90 x 29.30 x 2.70 cms
Product Classification:
Typography & letteringTypography and lettering
KSh 7,200.00
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When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message, and make it stand out among the crowd. To create an optimum type, a designer must understand the brand’s philosophy, communicate with the client, empathise, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives’ work processes and be inspired to design types that satisfy their clients and wow their viewers.
Get Optimum Type – Custom Typography Design and Application by Shaoqiang Wang at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Hoaki and it has 240 pages.
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