Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Book Details
Format
Hardback or Cased Book
ISBN-10
9462981884
ISBN-13
9789462981881
Publisher
Amsterdam University Press
Imprint
Amsterdam University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 21st, 2017
Print length
276 Pages
Weight
574 grams
Dimensions
16.30 x 24.30 x 2.30 cms
Ksh 23,400.00
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This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
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