Organising Knowledge : Methods and Case Studies

Name: Organising Knowledge
Brand: Palgrave Macmillan
SKU: 9781349512904
Price: 16200 KES
Availability: OutOfStock
ISBN: 9781349512904

1st ed. 2004

Book Details

Format Paperback / softback

ISBN-10 1349512907

ISBN-13 9781349512904

Edition 1st ed. 2004

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 16th, 2003

Print length 232 Pages

Product Classification: Management & management techniques Management and management techniques Knowledge management Knowledge management Sales & marketing Sales and marketing Organizational theory & behaviour Organizational theory and behaviour

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The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented.

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

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