Organising Knowledge : Methods and Case Studies
2004 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
1403916616
ISBN-13
9781403916617
Edition
2004 ed.
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 16th, 2003
Print length
232 Pages
Weight
408 grams
Ksh 16,200.00
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The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented.
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
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