Organizations in the Face of Crisis : Managing the Brand and Stakeholders
1st ed. 2013
Book Details
Format
Paperback / Softback
ISBN-10
1349455296
ISBN-13
9781349455294
Edition
1st ed. 2013
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 20th, 2013
Print length
183 Pages
Ksh 8,100.00
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Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
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