Organizing Marketing and Sales : Mastering Contemporary B2B Challenges
Book Details
Format
Paperback / Softback
ISBN-10
1787549712
ISBN-13
9781787549715
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 15th, 2020
Print length
368 Pages
Weight
582 grams
Dimensions
16.50 x 23.80 x 3.00 cms
Product Classification:
Business strategySales & marketing
Ksh 7,300.00
Manufactured on Demand
0 in stock
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Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
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