Origination : The Geographies of Brands and Branding
by
Andy Pike
Book Details
Format
Paperback / Softback
Book Series
RGS-IBG Book Series
ISBN-10
1118556402
ISBN-13
9781118556405
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 12th, 2015
Print length
248 Pages
Weight
320 grams
Dimensions
15.40 x 23.00 x 1.40 cms
Product Classification:
Material cultureGlobalizationSociologySales & marketing
Ksh 4,500.00
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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
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