Book Details
Format
Paperback / Softback
ISBN-10
3030411826
ISBN-13
9783030411824
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 28th, 2021
Print length
132 Pages
Product Classification:
Films, cinemaPopular cultureMedia studiesCinema industry
Ksh 9,000.00
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This book explores why word of mouth is the most important determinant of a movie’s success. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success.
This book explores why word of mouth is the most important determinant of a movie''s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film''s success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film''s outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike.
Get Oscar Buzz and the Influence of Word of Mouth on Movie Success by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages.