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Packaging Baseball

By: Mathew J. Bartkowiak (Author) , Yuya Kiuchi (Author)

Extended Catalogue

Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780786461325

Publisher: McFarland & Co Inc

Publication Date: Jul 9th, 2012

Category: Baseball

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Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.

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