Packaging Design : Successful Product Branding From Concept to Shelf
Book Details
Format
Paperback / Softback
ISBN-10
111802706X
ISBN-13
9781118027066
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 19th, 2013
Print length
256 Pages
Weight
566 grams
Dimensions
22.80 x 20.30 x 1.40 cms
Product Classification:
Product designSales & marketing
Ksh 9,000.00
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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues.
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