Para-Interactivity and the Appeal of Television in the Digital Age
Book Details
Format
Hardback or Cased Book
ISBN-10
1498540805
ISBN-13
9781498540803
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 15th, 2017
Print length
130 Pages
Weight
350 grams
Dimensions
23.60 x 15.90 x 1.70 cms
Product Classification:
Communication studies
Ksh 15,400.00
Manufactured on Demand
0 in stock
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Quality
Fast
This book explores television's efforts to remain culturally relevant, socially significant, and commercially viable in a changing media environment. It traces its adaptation to the digital era and television's attempts to appeal to its audience by using televisual strategies to simulate interactivity and viewer participation.
Para-Interactivity and the Appeal of Television in the Digital Age focuses on broadcast television''s attempts to transition from a mass medium to one which addresses viewers as potentially active participants in simulated interactive communication. It explores both the transformations and the continued popularity of television in an age of social media and competition from interactive digital media. It presents the concept of “para-interactivity,” which contains features or elements that echo interactive communication processes considered characteristic of digital media and participatory culture translated into television''s language. This novel idea helps to understand contemporary television and identify current and traditional strategies it employs in order to survive in a changing media environment.
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