Parties and Their Members : Organizing for Victory in Britain and Germany
Book Details
Format
Hardback or Cased Book
Book Series
Comparative Politics
ISBN-10
0198279183
ISBN-13
9780198279181
Publisher
Oxford University Press
Imprint
Clarendon Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 21st, 1996
Print length
290 Pages
Weight
491 grams
Dimensions
22.40 x 14.60 x 2.20 cms
Product Classification:
Political parties
Ksh 16,250.00
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This book investigates changing relations between parties and their members in four major British and German political parties. By calling attention to the varied benefits members can provide for parties even in a mass-media age, this account helps to explain why some party leaders have been willing to back recent expansions of intra-party democracy.
Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.
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