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Party Brands in Crisis
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Party Brands in Crisis : Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America

Book Details

Format Hardback or Cased Book
ISBN-10 110707360X
ISBN-13 9781107073609
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 15th, 2016
Print length 264 Pages
Weight 548 grams
Dimensions 23.80 x 16.00 x 2.80 cms
Product Classification: Political parties
Ksh 16,900.00
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Why would national political parties that have been competitive for decades collapse overnight? Party Brands in Crisis offers an explanation that highlights the impact of elite actions on voter behavior. This study is aimed at scholars interested in voter partisanship, political behavior, Latin American politics, political parties, and elite polarization.

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