Party Marketing : The Easiest Way to Successful Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1907794174
ISBN-13
9781907794179
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2012
Print length
240 Pages
Weight
358 grams
Dimensions
22.80 x 15.40 x 1.90 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 3,050.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
A different and entertaining way of looking at the key drivers of successful marketing.
Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form of a narrative where party planning and the various stages of marketing are woven together, to provide a set of practical principles for successful marketing.
Get Party Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has pages.
