Pedagogies of Value : Marketing Foreign Goods in China
Book Details
Format
Hardback or Cased Book
Book Series
The Human Economy
ISBN-10
1836955219
ISBN-13
9781836955214
Publisher
Berghahn Books
Imprint
Berghahn Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 15th, 2026
Print length
142 Pages
Ksh 16,550.00
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0 in stock
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Pedagogies of Value explores how China is reshaping global hierarchies of worth. This book investigates how value is taught, contested, and transformed in everyday encounters and reveals how foreign intermediary attempts to ‘educate’ Chinese consumers only confronts shifting power dynamics that challenge Western authority.
Pedagogies of Value explores how China is reshaping global hierarchies of worth. Through ethnographic research among marketers, consultants, and brokers who promote foreign goods in Shanghai, Beijing, and beyond, this book investigates how value is taught, contested, and transformed in everyday encounters. From luxury brands and consumer ethnography to real estate, wine, and organic food, the book reveals how foreign intermediaries attempt to ‘educate’ Chinese consumers, only to confront shifting power dynamics that challenge Western authority. Blending vivid narratives with sharp analysis, this study argues that China has become a central arena for reimagining the very meaning of value.
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