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Penguins on the Couch
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Penguins on the Couch : Penguin Books and the Psychologization of Britain, c.1945–c.1980

Book Details

Format Paperback / Softback
ISBN-10 1009487566
ISBN-13 9781009487566
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 30th, 2026
Print length 75 Pages
Ksh 2,500.00
Not Yet Published 0 in stock

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Covering a period from the mid-1940s to around 1980, Penguins on the Couch shows how psychological ideas were filtered and shaped by the inner life of Penguin Books as a commercial publisher with a commitment to professionalism, public education, and progressive politics.
Penguin Books' extensive and affordable non-fiction list brought psychological ideas to a mass-market British readership. Even modestly successful titles sold thousands of copies per annum, while best sellers could sell hundreds of thousands over their lifetime. Covering a period from the mid-1940s to around 1980, Penguins on the Couch shows how psychological ideas were filtered and shaped by the inner life of Penguin Books as a commercial publisher with a commitment to professionalism, public education, and progressive politics. Penguin supplied and built a market for psychological knowledge in an era when these ideas were increasingly important – in clinical settings, in childcare and education, in progressive politics, and in the need to make sense of one's life as an autonomous individual.

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