Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032669993
ISBN-13
9781032669991
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 26th, 2025
Print length
272 Pages
Weight
500 grams
Product Classification:
Research & development managementMarket research
Ksh 8,350.00
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The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
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