Perceived Brand Localness : An Empirical Study of the German Fashion Market

Name: Perceived Brand Localness
Brand: Springer Fachmedien Wiesbaden
SKU: 9783658287665
Price: 8100 KES
Availability: OutOfStock
ISBN: 9783658287665

2020 ed.

by Jörg Igelbrink

Book Details

Format Paperback / softback

Book Series Business Analytics

ISBN-10 3658287667

ISBN-13 9783658287665

Edition 2020 ed.

Publisher Springer Fachmedien Wiesbaden

Imprint Springer Gabler

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 3rd, 2019

Print length 320 Pages

Product Classification: Occupational & industrial psychology Occupational and industrial psychology Business mathematics & systems Business mathematics and systems Sales & marketing Sales and marketing

KSh 8,100.00

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Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Jörg Igelbrink''s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author''s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Get Perceived Brand Localness by Jörg Igelbrink at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Fachmedien Wiesbaden and it has 320 pages.