Perceived Brand Localness : An Empirical Study of the German Fashion Market
2020 ed.
Book Details
Format
Paperback / Softback
Book Series
Business Analytics
ISBN-10
3658287667
ISBN-13
9783658287665
Edition
2020 ed.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 3rd, 2019
Print length
320 Pages
Product Classification:
Occupational & industrial psychologyBusiness mathematics & systemsSales & marketing
Ksh 8,100.00
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Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
Jörg Igelbrink''s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author''s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
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