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Performance at the Limit

By: UK) Jenkins Mark (Cranfield University (Author) , Ken Pasternak (Author) , Richard West (Author)

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Ksh 6,000.00

Format: Paperback or Softback

ISBN-13: 9781108456241

Publisher: Cambridge University Press

Publication Date: Jan 25th, 2018

Weight: 398 grams

Dimension: 15.20 x 22.80 x 1.80 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This book is aimed at business professionals and graduate students taking courses in strategic management. It uses the case of Formula 1 (R) to show how businesses can achieve optimal performance in competitive and dynamic environments. This third edition has updated interviews and lessons applied to business context.

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