Performance Excellence in Marketing, Sales and Pricing : Leveraging Change, Lean and Innovation Management
2022 ed.
by
Marc Helmold
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
3031100999
ISBN-13
9783031100994
Edition
2022 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 8th, 2023
Print length
271 Pages
Product Classification:
Business strategySales & marketing
Ksh 8,100.00
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Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Get Performance Excellence in Marketing, Sales and Pricing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
