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Performing Consumers

By: Maurya Wickstrom (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415339445

Publisher: Taylor & Francis Ltd

Publication Date: May 15th, 2006

Dimension: 21.60 x 13.80 x 34.00 cms

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An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown.

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