Book Details
Format
Paperback / Softback
ISBN-10
303073806X
ISBN-13
9783030738068
Edition
2021 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 2nd, 2022
Print length
242 Pages
Product Classification:
Media studies
Ksh 18,000.00
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Performing Media Activism in the Digital Age breaks new ground by conceptualizing activism as a performance extending beyond public space and the moment of public gatherings to consider the more extended view of social or political movements as mediated social connections.
Performing Media Activism in the Digital Age breaks new ground by conceptualizing activism as a performance extending beyond public space and the moment of public gatherings to consider the more extended view of social or political movements as mediated social connections. The book utilizes primary data extracted from social media platforms by applying a social network analysis (SNA) approach to the people, organizations, and media that are trying to advance their particular agendas, with an eye toward a better understanding of the ways in which social movements operate in a networked society. The goal of social network analysis is to identify social structures within a movement such as communities or clusters and it seeks to locate influence within those structures.
Social network analysis as applied to media activism represents an interdisciplinary field that encompasses social psychology, sociology, as well as graph theory, which should suggest this book will be of interest to scholars and students in these and related fields. In the digital age, social network analysis represents a paradigm shift as analytical and data visualization tools can be applied in an interdisciplinary manner. By combining data science and sociology or cultural anthropology, one has the means to visualize networks of individuals and organizations engaged in a social movement, to see how movements are organized (structured) into communities, clusters, and niches, and to visualize power structures within social movements to see who is influencing a network over extended periods of time.
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