Performing Personality : On-Air Radio Identities in a Changing Media Landscape
by
David Crider
Book Details
Format
Hardback or Cased Book
ISBN-10
1498530850
ISBN-13
9781498530859
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 7th, 2016
Print length
204 Pages
Weight
456 grams
Dimensions
23.60 x 15.90 x 1.90 cms
Product Classification:
RadioCommunication studiesMedia studies
Ksh 16,500.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
This book examines how radio announcers construct, prepare, and perform their on-air personalities during a time when the radio industry is fighting to stay relevant amid expanding media options.
This book examines how radio announcers construct, prepare, and perform their on-air personalities during a time when the radio industry is fighting to stay relevant amid expanding media options. Crider conducted interviews with key on-air personnel at eleven broadcast stations in order to analyze how each individual created a narrative on-air personality, conducted conversations outside of their performance, were affected by the setting and situation, embraced the role of the listening audience, and reduced the social distance between them and listener. Crider argues that the successful deployment of on-air identity across multiple channels (in-person, online, and through social media as well as broadcast) provides assurance that a space for radio will remain despite the expanding number of media options.
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