Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Book Details
Format
Hardback or Cased Book
ISBN-10
1032013362
ISBN-13
9781032013367
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 30th, 2022
Print length
168 Pages
Weight
403 grams
Product Classification:
Sales & marketingSales and marketing
Ksh 30,950.00
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0 in stock
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Quality
Fast
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals'' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
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