Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Book Details
Format
Paperback / Softback
ISBN-10
1032013389
ISBN-13
9781032013381
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 27th, 2024
Print length
168 Pages
Weight
453 grams
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementEconomicsManagement & management techniquesManagement and management techniquesKnowledge managementPersonnel & human resources managementPersonnel and human resources managementKnowledge managementProduction & quality control managementProduction and quality control managementResearch & development managementResearch and development managementBusiness communication & presentationBusiness communication, etiquette and presentationSales & marketingSales and marketingPublic relationsOrganizational theory & behaviourOrganizational theory and behaviour
Ksh 7,950.00
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals'' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
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