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Perspectives in Marketing, Innovation and Strategy

By: USA) Kotler Philip (Kellogg School of Management (Author) , India) Roy Ahmedabad Subhadip (Indian Institute of Management (Author) , India) Chakrabarti Satyajit (Institute of Engineering and Management (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032360898

Publisher: Taylor & Francis Ltd

Publication Date: Sep 29th, 2023

Category: Sales & marketing management

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This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

Get Perspectives in Marketing, Innovation and Strategy by Philip (Kellogg School of Management, USA) Kotler at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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